![]() We become overwhelmed and don’t do any of them. That’s what happens when we have too many things to do. The more numerous our options, the more difficult it becomes to choose a single one, and so we end up choosing none at all. Those in the six-jam group were ten times more likely to actually purchase a jar of jam. With all that choice you’d think the group offered the 24 jams would be more likely to purchase one. Sheena Iyengar, a management professor at Columbia University Business School, did a wonderful study that I’ve mentioned before in this blog: she offered one group of people samples of six different jams available for purchase while she offered another group 24 different jams, including the six jams offered to the first group. Because when there’s so much competing for attention, we don’t know where to begin and so we don’t begin anywhere. Spinning without traction, we move fast but don’t make progress on the things that are creating our stress. You’d think it would be the opposite - that when we have a lot to do we become very productive in order to get it done - and sometimes that happens.īut when we have too much to do, we can freeze. In fact, at a time when I need to be at my most efficient, I have become less efficient than ever. Or even a video online that has no value whatsoever. I start on something but get distracted by the Internet. Still, it can be overwhelming.Īnd here’s the crazy part: I just spent the last two days trying to work without actually working. I feel incredibly fortunate to be so busy doing work I love. And then, of course, there’s my weekly blog. On top of my regular client work, I have three strategy offsites to design and facilitate, my publisher’s edits of my next book to review, and a TEDx talk to prepare and deliver - all in a month. In general, September is often a difficult month: I’m catching up from summer vacation as are many of my clients, projects tend to regain momentum, the Jewish holidays reduce my work days, and our kids need more of my time as they readjust themselves to new grades in school.īut this year feels worse.
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